by Rosemary Fitzgerald | Jun 15, 2026 | Blog
by Mallika Gadgil (Intern Extrodinaire) Starting an internship while pursuing my master’s degree has made me realize how rapidly the marketing industry is evolving especially with the rise of Artificial Intelligence. As students and young professionals entering the...
by Rosemary Fitzgerald | Jun 15, 2026 | Blog
For decades, technology has forced us to adapt to machines. We learned how to type search queries into Google. We learned how to navigate websites. We learned how to communicate with software through menus, forms, and commands. Multimodal AI changes that relationship...
by Rosemary Fitzgerald | Apr 27, 2026 | Blog
The AI Search Landscape for Brands in 2026 — Navigating Google, ChatGPT, Gemini, and Beyond By the Strategy Team at Spiderweb Studio | April 2026 Here is a question worth asking right now: If a potential customer opened ChatGPT, Gemini, or Perplexity and typed a...
by Rosemary Fitzgerald | Apr 9, 2026 | Blog
There’s a misconception still shaping most conversations around AI: That it’s here to replace human expertise. What I’m seeing—across both my work with clients with Spiderweb Studio and in the classroom at NYU and at Touro University —is something very different. AI...
by Rosemary Fitzgerald | Jul 3, 2025 | Blog
Search Engine Optimization (SEO) has long been the cornerstone of organic digital marketing—helping brands climb the rankings in Google and other search engines to drive visibility, traffic, and leads. But as artificial intelligence (AI) technologies have matured, a...
by Rosemary Fitzgerald | Jun 23, 2025 | Blog
In the digital age, showing up where your customers are searching is half the battle. That’s why optimizing your Google Business Profile (formerly Google My Business) is no longer optional—it’s essential. At Spiderweb Studio, we’ve seen firsthand how powerful a...
