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United States Equestrian Federation

Feb 11, 2017

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Solution Overview:

Launched a comprehensive platform using the latest membership technology to produce an environment for amateurs and professionals alike can immersed in everything equestrian. SWS led the design and develop of this equestrian community incorporating social components along with video, news, and geographical targeted equestrian event calendar. SWS employed and integrated technology from The Platform (a video assets management system) and Community Server (a community based application).

Audience:

Equestrian competitors and professionals, individual horse owners, amateur riders and horse enthusiasts.

Product Success:

A sophisticated website utilizing various equestrian content to create an entertaining experience, ensuring members return and communication with other members.

Branding:

SWS developed a new brand image for the United States Equestrian Federation (USEF) exciting social media network initiative which included a social media website, printed promotional and marketing materials as well as an outreach program. The logo is meant to invoke a strong and powerful image of a horse with the intimacy of this horse photo to draw in members from across all equine disciplines and breeds.

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I've had the pleasure of working within Rosemary's groups at Spiderweb Studio and Skila Inc. Because of Rose's high energy and leadership, our team was able to work on many innovative projects in the healthcare and business intelligence industries. Rose is a great manager and can balance the needs of the company and the professional growth of the people in her team.
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Estee Lauder Companies

For our client Oxford Academy, the Commission on Independent Schools of the New England Association of Schools and Colleges in the 2022 Review, heralded the school’s success and especially noted the “visually attractive and engaging new school website” as a key component to their achievements and leadership. SWS developed a customized strategy for a new brand launch which included their website, SEO program, messaging and digitization of their application process.
— Helen Waldron, Director of Admission & Financial Aid at Oxford Academy; Principal/Founder, Waldron Education LLC

Oxford Academy

I had the pleasure of working with Spiderweb Studio on a large interactive/multimedia project. Her passion and creativity were consistently evident in all they did. They worked tirelessly with the client as she patiently listened and guided them in their initial ideas. They then created detailed storyboards to show the client how their vision might look upon completion. SWS is a team player and exhibited consistent professionalism even during difficult and trying times. If the opportunity ever arises, I would definitely look forward to working with SWS again on an upcoming project.
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