Our Case Studies

Delahaye MediaLink

Apr 16, 2017

Overview:

SWS designed a subscription-based application, Media Compass, providing analysis and visualization for media analysts and Pr professionals. SWS created an innovative toolset branded the Performance Grid for subscription members to use to analyze news and PR activity for their products and company.

Audience:

Media Communications and PR Industry

Product:

Conception and execution of a media communications intelligence new business market through a subscription-based product. SWS designed training, marketing and promotional tools to accompany product launch and provided client, sales and technical support post-launch.

Branding:

SWS developed Branding for this new digital product Media Compass including positioning, style, logo and messaging. Concepts were centered around navigation utilizing ‘Compass’ signifying the product ability to give insight and direction to its clients for navigating the world of communications and PR.

Innovation:

SWS invented the concept of Performance Grid for the Media Compass product to give users an overview of the analysis within a given period all in one simple view. The grid is contextual in its design; such that users can access any part of the grid, and immediately retrieve the news pertaining to a quadrant broken down by Prominence, Influence, Perspective and Frequency.

Marketing Tool:

SWS designed and managed printing for all the marketing material for product launch of Media Compass.. The promotional packages included a promotional brochure, animated ad banners, and a flash animation sales and training program.

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I've had the pleasure of working within Rosemary's groups at Spiderweb Studio and Skila Inc. Because of Rose's high energy and leadership, our team was able to work on many innovative projects in the healthcare and business intelligence industries. Rose is a great manager and can balance the needs of the company and the professional growth of the people in her team.
Tricia J. Capistrano, Executive Director at Estee Lauder Companies

Estee Lauder Companies

For our client Oxford Academy, the Commission on Independent Schools of the New England Association of Schools and Colleges in the 2022 Review, heralded the school’s success and especially noted the “visually attractive and engaging new school website” as a key component to their achievements and leadership. SWS developed a customized strategy for a new brand launch which included their website, SEO program, messaging and digitization of their application process.
Helen Waldron, Director of Admission & Financial Aid at Oxford Academy; Principal/Founder, Waldron Education LLC

Oxford Academy

I had the pleasure of working with Spiderweb Studio on a large interactive/multimedia project. Her passion and creativity were consistently evident in all they did. They worked tirelessly with the client as she patiently listened and guided them in their initial ideas. They then created detailed storyboards to show the client how their vision might look upon completion. SWS is a team player and exhibited consistent professionalism even during difficult and trying times. If the opportunity ever arises, I would definitely look forward to working with SWS again on an upcoming project.
David HerdingInstructional Design Consultant and Expert, ansrsource, Online Training, LMS Administration and Adult Education

ansrsource