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The Oxford Difference: Brand, Website, Messaging Invigoration Campaign and Board of Trustee Role

Mar 30, 2022

In 1906, the founders of Oxford Academy established a school inspired by Socrates’ teachings, adopting his words “Know Thyself” as its motto. It was clear that the school new its purpose, its audience and itself. The school has continued a hallowed success over the years but realized their brand image and outreach programs could benefit from a strategy to reinvigorate and renew.

Oxford Academy is a distinguished brand well respected for their academic programs providing 1-1 education to boys aged 14-17. Over the years, the school maintained strong relationships with educational consultants who assist in placing students into programs that fit their needs and promise. While this is an important part of the process for the school to connect with boys that align with their school’s offering, it is not enough to promote the full value of the school and to broaden awareness to new audiences. Too heavy of a reliance on consultants and personal referrals did not enable the school’s marketing programs to reach their greatest potential.

The goal was to revitalize the brand started with Spiderweb Studio and the marketing team prioritizing their target audiences and the goals for each group through the primary marketing and social channels. SWS conducted an analysis of current marketing channels producing a comprehensive Strategic Recommendations Report. The strength and vision prowess of the Oxford team enabled Spiderweb Studio to think out of the box for creating brand channels including website and social that would clearly distinguish the school from competitors, fully engage visitors converting them into leads and demonstrate the value of this organization to the industry.

Spiderweb was able to execute an enhanced brand vision that looked past the current perceptions to realize semblance both visually and through the positioning and messaging that reflected their inherent value propositions.

The Spiderweb Studio team continues to support the web and strategic marketing programs as the brand matures now building the SEO strategies, applications, and summer program along with technical support of the platform. And with the organization’s core strategy and channels in place, Dr. Fitzgerald has accepted a role as a Board of Trustees for this prestigious school working with the members to pursue the full potential of this unique and exceptional educational organization.

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I've had the pleasure of working within Rosemary's groups at Spiderweb Studio and Skila Inc. Because of Rose's high energy and leadership, our team was able to work on many innovative projects in the healthcare and business intelligence industries. Rose is a great manager and can balance the needs of the company and the professional growth of the people in her team.
Tricia J. Capistrano, Executive Director at Estee Lauder Companies

Estee Lauder Companies

For our client Oxford Academy, the Commission on Independent Schools of the New England Association of Schools and Colleges in the 2022 Review, heralded the school’s success and especially noted the “visually attractive and engaging new school website” as a key component to their achievements and leadership. SWS developed a customized strategy for a new brand launch which included their website, SEO program, messaging and digitization of their application process.
Helen Waldron, Director of Admission & Financial Aid at Oxford Academy; Principal/Founder, Waldron Education LLC

Oxford Academy

I had the pleasure of working with Spiderweb Studio on a large interactive/multimedia project. Her passion and creativity were consistently evident in all they did. They worked tirelessly with the client as she patiently listened and guided them in their initial ideas. They then created detailed storyboards to show the client how their vision might look upon completion. SWS is a team player and exhibited consistent professionalism even during difficult and trying times. If the opportunity ever arises, I would definitely look forward to working with SWS again on an upcoming project.
David HerdingInstructional Design Consultant and Expert, ansrsource, Online Training, LMS Administration and Adult Education

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