Solution Overview:

Launched a comprehensive solution using some of the latest technology to design and develop an equestrian community incorporating social components along with video, news, and geographical targeted equestrian event calendar. Employed, and integrated technology from The Platform (a video assets management system) and Community Server (a community based application).


Equestrian competitors and professionals, individual horse owners, amateur riders and horse enthusiasts.

Product Success:

A sophisticated website utilizing various equestrian content to create an entertaining experience, ensuring members return and communicates with other members.


SWS developed a new brand image for the United States Equestrian Federation (USEF) exciting social media network initiative which included a social media website, printed promotional and marketing materials as well as an outreach program. The logo is meant to invoke a strong and powerful image of a horse with the intimacy of this horse photo to draw in members from across all equine disciplines and breeds.

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