Overview:
SWS designed a subscription-based application, Media Compass, providing analysis and visualization for media analysts and Pr professionals. SWS created an innovative toolset branded the Performance Grid for subscription members to use to analyze news and PR activity for their products and company.
Audience:
Media Communications and PR Industry
Product:
Conception and execution of a media communications intelligence new business market through a subscription-based product. SWS designed training, marketing and promotional tools to accompany product launch and provided client, sales and technical support post-launch.
Branding:
SWS developed Branding for this new digital product Media Compass including positioning, style, logo and messaging. Concepts were centered around navigation utilizing ‘Compass’ signifying the product ability to give insight and direction to its clients for navigating the world of communications and PR.
Innovation:
SWS invented the concept of Performance Grid for the Media Compass product to give users an overview of the analysis within a given period all in one simple view. The grid is contextual in its design; such that users can access any part of the grid, and immediately retrieve the news pertaining to a quadrant broken down by Prominence, Influence, Perspective and Frequency.
Marketing Tool:
SWS designed and managed printing for all the marketing material for product launch of Media Compass.. The promotional packages included a promotional brochure, animated ad banners, and a flash animation sales and training program.
