From Search Rankings to AI Recommendations: Why the Next Era of Marketing Has Already Begun

by Rosemary Fitzgerald | Jul 13, 2026 | Blog

For more than twenty years, digital marketing has been driven by one central question: “Where do we rank on Google?” That question built an entire industry. Brands invested millions in SEO, paid search, content marketing, backlinks, technical optimization,...

From Classrooms to Boardrooms: AI Doesn’t Replace Experts. It Reveals Them

by Rosemary Fitzgerald | Apr 9, 2026 | Blog

There’s a misconception still shaping most conversations around AI: That it’s here to replace human expertise. What I’m seeing—across both my work with clients with Spiderweb Studio and in the classroom at NYU and at Touro University —is something very different. AI...

Top 10 Ways Digital Marketers Can Avoid AI Bias in Promotional Work

by Rosemary Fitzgerald | Feb 14, 2025 | Blog

Understanding AI Bias in Digital Marketing Artificial Intelligence (AI) is revolutionizing digital marketing, but bias in AI-generated visuals, content, and decision-making remains a challenge. AI bias occurs when algorithms reflect and reinforce existing prejudices...

Automate to Dominate: How AI is Leveling the Playing Field for Small Businesses

by Rosemary Fitzgerald | Aug 19, 2024 | Blog

In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) and automation are no longer just buzzwords; they are game-changers that are redefining how small businesses operate, compete, and succeed. As the founder of Spiderweb Studio, a digital...

From Giants to Gadgets: How AI Is Toppling Traditional Media Powerhouses

by Rosemary Fitzgerald | Aug 6, 2024 | Blog

Are you feeling the LOVE for AI yet? The media landscape is on the brink of a monumental shift, driven by advancements in technology and the rise of a new generation of marketers empowered by artificial intelligence. This transformation promises to reshape how...