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Do you need an escape from Paid Campaigns?

Apr 17, 2023

Do you need an escape from Paid Campaigns?

If you feel like your paid campaigns are consuming all your marketing budget and not delivering the expected results, it might be time to consider an escape from them. While paid campaigns can be effective in driving traffic and conversions, they can also be costly and time-consuming to manage. Instead, consider investing in a long-term and sustainable SEO strategy that can deliver organic traffic to your website and establish your online presence. SEO takes time and effort to produce results, but it can provide a steady flow of high-quality traffic to your site without the need for constant investment in paid campaigns. By diversifying your marketing strategy and incorporating SEO into your plan, you can achieve long-term success and growth for your business while escaping the never-ending cycle of paid campaigns.

That being said, both SEO and paid advertising have their merits and can complement each other in a well-rounded digital marketing strategy. Depending on your business goals, target audience, budget, and competition, a combination of SEO and paid advertising may be the most effective approach for your specific situation. It’s important to carefully analyze your marketing goals and resources to determine the optimal mix of SEO and paid advertising that aligns with your business objectives.

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I've had the pleasure of working within Rosemary's groups at Spiderweb Studio and Skila Inc. Because of Rose's high energy and leadership, our team was able to work on many innovative projects in the healthcare and business intelligence industries. Rose is a great manager and can balance the needs of the company and the professional growth of the people in her team.
Tricia J. Capistrano, Executive Director at Estee Lauder Companies

Estee Lauder Companies

For our client Oxford Academy, the Commission on Independent Schools of the New England Association of Schools and Colleges in the 2022 Review, heralded the school’s success and especially noted the “visually attractive and engaging new school website” as a key component to their achievements and leadership. SWS developed a customized strategy for a new brand launch which included their website, SEO program, messaging and digitization of their application process.
Helen Waldron, Director of Admission & Financial Aid at Oxford Academy; Principal/Founder, Waldron Education LLC

Oxford Academy

I had the pleasure of working with Spiderweb Studio on a large interactive/multimedia project. Her passion and creativity were consistently evident in all they did. They worked tirelessly with the client as she patiently listened and guided them in their initial ideas. They then created detailed storyboards to show the client how their vision might look upon completion. SWS is a team player and exhibited consistent professionalism even during difficult and trying times. If the opportunity ever arises, I would definitely look forward to working with SWS again on an upcoming project.
David HerdingInstructional Design Consultant and Expert, ansrsource, Online Training, LMS Administration and Adult Education