Instruction Design

SWS provided Instructional Course Design and Industry Expertise consultation. SWS partnered with Tenured Northwestern University professors to design new integrated marketing courses for graduate students of the prestigious Medill School which leads and implements the art and science of marketing. The course series brings students through an analysis of legacy digital platforms and then addresses marketplaces to include upfronts/new fronts and multi-channel brand integrations. SWS supported the design and development of the online courses which integrated Case Studies, Video, interactive sessions. SWS authored a Case Study which is an integral component of the program.