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Transforming Digital Marketing with Spiderweb Studio

Jun 25, 2024

Client: Leaping Fox Software, a burgeoning technology firm specializing in cloud solutions.

Challenge: Leaping Fox Software is an exciting startup company that has developed a plugin to enhance the adoption of by providing key features and functionality that transforms sales team’s utilization of the platform. Working with the Leaping Fox team, Spiderweb Studio is carving out a significant presence in the highly competitive tech industry. Together we are creating a robust digital identity, enhanced online visibility, and effective lead generation strategies.

Solution: Spiderweb Studio was tasked with the development of Leaping Fox Software’s digital marketing strategy, encompassing brand development, website redesign, SEO optimization, and implementation of a dynamic outreach CRM program.


  1. Brand Development and Website Redesign:
    • Objective: Establish a strong brand identity and a modern, responsive website.
    • Action: Developed a new logo and brand guidelines that reflected Leaping Fox Software’s innovative approach. Redesigned the website with a focus on user experience, incorporating SEO best practices to improve organic search visibility.
  2. SEO and Content Strategy:
    • Objective: Enhance organic reach and establish thought leadership.
    • Action: Implemented a comprehensive SEO strategy focused on high-value keywords relevant to Leaping Fox Software’s offerings. Curated a content calendar that addressed industry trends, insights, and company news, boosting SEO and engagement.
  3. Outreach and CRM Programs:
    • Objective: Streamline client communication and nurture leads.
    • Action: Integrated a cutting-edge CRM system to automate outreach and track engagement. Developed email marketing campaigns and regular newsletters to keep prospects informed and engaged.
  4. Webinar Marketing and Demo Jams:
    • Objective: Showcase product capabilities and industry expertise.
    • Action: Hosted several webinars that highlighted key features and benefits of Leaping Fox Software’s products. Participated in and won two Demo Jams, demonstrating product effectiveness in real-world scenarios.
  5. LinkedIn Campaigns:
    • Objective: Target potential clients and industry peers.
    • Action: Launched targeted LinkedIn advertising campaigns designed to maximize reach and lead generation. Utilized sponsored content and direct messaging to engage specific audience segments.
  6. Strategic Guidance:
    • Objective: Build brand awareness and lead generation.
    • Action: Provided ongoing strategic advisement on digital marketing tactics, ensuring alignment with industry standards and market demands.


  • Website Traffic: Achieved a 75% increase in organic traffic within the first six months post-launch.
  • Lead Generation: Doubled the number of qualified leads through enhanced CRM strategies and targeted LinkedIn campaigns.
  • Brand Recognition: Gained significant industry recognition, evidenced by two Demo Jam wins and increased engagement on professional platforms like LinkedIn.
  • Security: Implemented advanced security protocols on the new website, ensuring data integrity and trust among users.

Testimonial: “Spiderweb Studio transformed our digital presence from the ground up. Their strategic approach to SEO, combined with innovative CRM techniques and compelling webinar event marketing, has not only expanded our reach but also solidified our position as industry leaders,” – CEO, Leaping Fox Software.

Conclusion: Spiderweb Studio’s holistic approach to digital marketing provided Leaping Fox Software with the tools necessary for digital success for their product The Express Console. The strategic overhaul not only enhanced Leaping Fox’s digital footprint but also established a sustainable path for growth and industry leadership.

This updated case study now accurately reflects the services provided to Leaping Fox Software, demonstrating Spiderweb Studio’s role in enhancing their digital strategy and market presence.

Spiderweb Studio was tasked with a comprehensive development of Leaping Fox Software's digital marketing strategy, encompassing brand development, website redesign, SEO optimization, and implementation of a dynamic outreach CRM program.

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I've had the pleasure of working within Rosemary's groups at Spiderweb Studio and Skila Inc. Because of Rose's high energy and leadership, our team was able to work on many innovative projects in the healthcare and business intelligence industries. Rose is a great manager and can balance the needs of the company and the professional growth of the people in her team.
Tricia J. Capistrano, Executive Director at Estee Lauder Companies

Estee Lauder Companies

For our client Oxford Academy, the Commission on Independent Schools of the New England Association of Schools and Colleges in the 2022 Review, heralded the school’s success and especially noted the “visually attractive and engaging new school website” as a key component to their achievements and leadership. SWS developed a customized strategy for a new brand launch which included their website, SEO program, messaging and digitization of their application process.
Helen Waldron, Director of Admission & Financial Aid at Oxford Academy; Principal/Founder, Waldron Education LLC

Oxford Academy

I had the pleasure of working with Spiderweb Studio on a large interactive/multimedia project. Her passion and creativity were consistently evident in all they did. They worked tirelessly with the client as she patiently listened and guided them in their initial ideas. They then created detailed storyboards to show the client how their vision might look upon completion. SWS is a team player and exhibited consistent professionalism even during difficult and trying times. If the opportunity ever arises, I would definitely look forward to working with SWS again on an upcoming project.
David HerdingInstructional Design Consultant and Expert, ansrsource, Online Training, LMS Administration and Adult Education