United States Equestrian Federation

Solution Overview:

Launched a comprehensive platform using the latest membership technology to produce an environment for amateurs and professionals alike can immersed in everything equestrian. SWS led the design and develop of this equestrian community incorporating social components along with video, news, and geographical targeted equestrian event calendar. SWS employed and integrated technology from The Platform (a video assets management system) and Community Server (a community based application).


Equestrian competitors and professionals, individual horse owners, amateur riders and horse enthusiasts.

Product Success:

A sophisticated website utilizing various equestrian content to create an entertaining experience, ensuring members return and communication with other members.


SWS developed a new brand image for the United States Equestrian Federation (USEF) exciting social media network initiative which included a social media website, printed promotional and marketing materials as well as an outreach program. The logo is meant to invoke a strong and powerful image of a horse with the intimacy of this horse photo to draw in members from across all equine disciplines and breeds.