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From Search Rankings to AI Recommendations: Why the Next Era of Marketing Has Already Begun

From Search Rankings to AI Recommendations: Why the Next Era of Marketing Has Already Begun

by Rosemary Fitzgerald | Jul 13, 2026 | Blog

For more than twenty years, digital marketing has been driven by one central question: “Where do we rank on Google?” That question built an entire industry. Brands invested millions in SEO, paid search, content marketing, backlinks, technical optimization,...
From Classrooms to Boardrooms: AI Doesn’t Replace Experts. It Reveals Them

From Classrooms to Boardrooms: AI Doesn’t Replace Experts. It Reveals Them

by Rosemary Fitzgerald | Apr 9, 2026 | Blog

There’s a misconception still shaping most conversations around AI: That it’s here to replace human expertise. What I’m seeing—across both my work with clients with Spiderweb Studio and in the classroom at NYU and at Touro University —is something very different. AI...

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