Lactation Lab
Lactation Lab

Lactation Lab

Working with our partner Dancing Pictures, SWS built a strategy from a holistic approach considering the primary marketing components for success. SWS delivered primary marketing components to launch their new startup that ranged from Advertising to Brand Development to Sales. In addition to building the core social channels, we launched both Branded Content programs on leading parenting online channels with Original content launched on the Lactation Lab Blogs, social and parenting communities.
The scope of work encompassed:
         Social Media Strategy – Build and Growth
         Weekly Social Program and Channel Developments
         Blog/RSS and Curated Content Support – weekly postings
         Target Audience Strategy Development
         Social Media and Google Advertising 
         Newsletter Program
         Website Improvements and Tools (Driving Traffic)

Lactation Lab

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