Dr. Fitzgerald is in her 15th year of teaching in New York University’s Master Integrated Marketing program. She has created 8 courses in total for the Marketing Masters program including Digital Technology, Digital Media (Social and Video) Marketing, Marketing Finance and others to support the evolving curriculum for the Masters students. The Digital Media courses culminate with an exciting Shark Tank panel where students present their innovative businesses to a professional panel. The courses bring together knowledge of leading financial marketing strategies, ROI, leading budgeting programs and advanced competitive best practices. She enjoys challenging the students to think out of the box and to transform their ideas about the potential of technology in business today. This is the same approach she utilizes with her clients which has proven successful in providing competitive advantages in their fields with SWS solutions.
Dr Fitzgerald has also just completed a new course for Indiana Wesleyan University’s new Digital program. The course focuses on Digital Storytelling for the Non-profit sector and combines content management and strategy with integrated marketing strategy for .Org businesses supported by practical digital media skills development.