Services

Services

SWS success is based on delivering a phased holistic approach to our clients to develop a strong Social Media Presence that is supportable within the purview of the organization. We examine the business goals near and long-term to compose a strategy that reflects the goals of the organization.

The pressure on companies today to stand out and to establish their brand is high. All brands have to be their publisher on Social Media, but it is hard to be heard among the noise. To attract the right kind of attention, you need exceptional content and a strategic approach tailored to your audience, platform, and goals. SWS works closely with our clients to develop customized social content that will entice target audiences to engage and propel them to become a customer by honing their social strategy to reach more people and increase sales.

 

Social Media Channels

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • Pinterest
  • Reddit
  • Alignable

Strategy

  • Competitor Analysis
  • Channel Research
  • Writing
  • Community outreach to appropriate community supports and build relationships online to cross-promote
  • Influencers Monitor and Followers Program Development
  • Maintain followers and interact with community/comments and followers on posts.
  • Specialty events or branded cards will be handled and budgeted individually.

SEO

Spiderweb Studio SEO Services

SEO/SEM programs have many factors to be considered to capitalize on the outlets that will elevate our client’s exposure in the relevant marketplace. SWS works on the primary elements that are vital to gaining traction with our client’s products and services.

SEO Site Enhancement

  • Global Configuration
  • Menu items: Page Display and Metadata options tab
  • Metadata Options in Article Manager

Keyword Planning and Strategy – Placement in website targeting search engines

  • Google
  • Bing
  • Yahoo
  • Ask
  • Others

Website On-Site Optimization Strategy

  • Internal Links
  • Image Name and Alt tags
  • Formatting text – bold, larger fonts, etc.
  • Off-Site Optimization
    • Organic Links
    • Whitehat
    • Blackhat
    • Outreach programs – blogs, partners

Tagging – Re-label, condense, and align with appropriate targeted keywords and phrases

  • Headings
  • Title tag
  • Description tag
  • Logo link and Image alt text
  • Code compliant
  • Meta tags/descriptions
  • Accessibility
  • Various plugins and software installs

SEO Refined

  • Google Analytics
  • Google Business Accounts
  • Web Master Tools
  • Tag Manager

Systems like Google are continually advancing the level of sophistication in their machine learning environments. They pay attention to data on ‘Dwell Time’ and ‘Average CTRs’ along with the increasing influence of Images, channels like Wikipedia and videos in search result ratings. To be efficacious in this area, companies need to broaden and deepen their approach when developing assets for websites, partner channels, conferences and any networks where company materials will reside that could help our client’s digital image. We do not tackle everything at once, but a company but implement a phased approach to place the key assets and processes in place.

There are also factors to be considered such as Google’s path to increase their own profits, which has resulted in the decreasing the impact of things like Organic Search, see a recent WordStream report indicating that CTR is down over 35%.

SWS Client Goals for SEO

  • Revenue/Sales Generation, Improve Retention
  • Define Brand and delineate key market differentiators
  • Implement Best of Breed tools and programs
  • Engage Community
  • Develop Credibility
  • Build Awareness
  • Position company as a leader and authority with high quality products and services
  • Compose effective strategy for elevating presence in major channels
  • Reach and Increase audience engagement on key platforms
  • Increase brand awareness

CMS

SWS provides a full service online channel development team with expertise across all the leading CMS programs. Whether you are starting new or revising your existing channel, our team can provide the expertise to put the right marketing platform in place. Our technologists will provide the right recommendations for you to select the CMS which matches your business needs.

SWS CMS Expertise and Services

  • WordPress
  • Joomla
  • Drupal 6/7/8
  • Expression Engine

If you already have a channel, our technology team can deliver you the upgrades, security, and enhancements such as integration with leading CRM programs. With a plethora of available marketing and promotion tools, it can be a daunting task to select the right programs to deliver the success you desire in reaching and communicating with your audiences.

We start by understanding your business needs, the budget you have for your web channel project and the scope of content you need to share with your audiences in order to engage them. We have great talents in composing the right Calls to Action to move a visitor into a lead and finally a customer.

CMS Distribution has a full-service in-house marketing agency that specializes in channel and end-user marketing. We can create and execute bespoke campaigns on behalf of our vendors and provide tailored marketing support for our resellers. Our team has an in-depth understanding of your goals, technologies and the market, so can develop highly-effective and creative communications – targeting the right message at the right audience to deliver measurable ROI. We can then develop an integrated campaign to connect with your target audience and start to generate leads. Our CRM team will compose the process so you have the right resources and plan to follow up on leads, arrange meetings, report on campaign activity and help to close more sales.

It is the mission of the SWS team to protect your online presence to ensure you are always able to connect with potential customers.

We work hard to implement the programs and safeguards so that hackers cannot infiltrate your site and leave behind malicious software that slows down your site. We don’t want your valuable online channel to be compromised or to risk the security of your visitors and even siphons off profits. The website security and performance services in our portfolio of services take the burden of management off your shoulders and speeds up your site. With our services you can optimize website security and performance.

SWS Site Security Services

  • Updates / Upgrades
  • File monitoring
  • Manual / Automated Backups
  • Database scanning
  • Error Logging
  • CMS Permission security check (ensures sensitive information is locked from the public view.)
  • Virus Removal
  • Custom and non custom bot traps
  • Brute force prevention
  • System administration
  • Resource management
  • Server security and upgrades
  • SSL Setup for HTTPS encrypted content
  • Force HTTPS over specific pages or the entire site

  • Debugging Errors
  • General Fixes / Requests
  • Content Creation
  • Responsive Development

SWS PR teams support clients in developing a communications strategy that will drive knowledge and understanding of their business and services amongst key influencers by providing expert PR consulting for local and international markets.

The SWS team consists of a strong community of experienced writers produces content for all platforms, whether on- or offline. With an in-depth experience of writing across articles, opinion pieces, press releases, white papers, web copy, sales and marketing collateral, the SWS team will deliver compelling and engaging copy to support your communications.

 

SWS PR and Communication Services

  1. Development of Media PR Kit
  2. Composition of impactful Press Releases
  3. Leveraging the Internet via content marketing and seed topics via social media, blogs, online media, forums etc.
  4. Building and managing social business communities to reach thousands of relevant contacts with the industry, media, experts alliances, associations and other relevant groups and important influencers.
  5. Building and managing offline networks in order to be connected with decision makers and influential people
  6. Managing expert connections and development of value assets and Press Releases to attract high-level industry leaders, influencers, journalists, and other VIPs.

SWS PR teams support clients in developing a communications strategy that will drive knowledge and understanding of their business and services amongst key influencers by providing expert PR consulting for local and international markets.

The SWS team consists of a strong community of experienced writers produces content for all platforms, whether on- or offline. With an in-depth experience of writing across articles, opinion pieces, press releases, white papers, web copy, sales and marketing collateral, the SWS team will deliver compelling and engaging copy to support your communications.

 

SWS PR and Communication Services

  1. Development of Media PR Kit
  2. Composition of impactful Press Releases
  3. Leveraging the Internet via content marketing and seed topics via social media, blogs, online media, forums etc.
  4. Building and managing social business communities to reach thousands of relevant contacts with the industry, media, experts alliances, associations and other relevant groups and important influencers.
  5. Building and managing offline networks in order to be connected with decision makers and influential people
  6. Managing expert connections and development of value assets and Press Releases to attract high-level industry leaders, influencers, journalists, and other VIPs.

SWS provides companies with video production, optimization and promotion of assets. Spiderweb Studio offers full-service video production services to power your marketing programs. Spiderweb Studio’s digital media expertise will produce high-quality, affordable creative promotions to launch on your marketing channels: website, social, mobile and more.

Video marketing allows companies to communicate their message in one deliverable on multiple levels: imagery, the spoken word, and text, while reaching a huge audience with minimal expense and the shortest amount of time. Video is a powerful way to connect to audiences to educate, inform, entertain and connect. Videos show in the search result and are 63% more likely to be selected and viewed to the end over articles. Video is the most powerful tool for markets to make a connection allowing our clients to gain more website visitors by dominating their market’s organic search results.

Our video marketing team helps to optimize a video based on your targeted keyword phrase for the strongest results. We can assist in creating a script, graphics, images, and other media based on the digital content you provide. Or we can optimize your already produced video so it has what it takes to reach the top of reputable search engines. We can also help to select the right background music and the best professional voice-over talent to produce a truly professional asset. We then distribute the video to various popular video sites such as YouTube Vimeo and Metacafe depending on the target audience.

SWS Video Services

  • Strategy
  • Storyboarding
  • Script Development
  • Design and Style Development
  • Production
  • Social Optimization
  • Distribution

The SWS team uses a tested process of controlled experimentation to improve your website’s ability to drive business goals. Our goal is to improve the performance of your website to determine which changes will ultimately result in more conversions (eg. demo requests, increases in organic search results, more purchases, reduced customer service time, etc.).

Site Optimization Services

  • Image compression and rendering
  • CSS /HTML/JS compression and cleanup
  • Block rendering and above the fold loading
  • Unloading unused resources per page
  • Page caching
  • General optimization of files and images

Blockchain Marketing: Decentralized Lead Generation Solutions

Taking Back Control

Based on our desire to find the best ways for companies to discover new audiences and to develop qualified leads, SWS has forged ahead to offer the latest in Blockchain Digital Marketing Solutions. SWS now offers our clients the latest lead and sales building platforms to provide high-quality leads using blockchain technology and crowdsourcing data collection methods.

There are a number of options for companies to consider when it comes to Blockchain for effectively connecting to high quality leads. SWS customizes programs that change the game for marketers By building in the blockchain solution into your marketing program, you can build a decentralized lead generation strategy that fits into your business model and creates innovative and highly valuable programs. By using the SWS Blockchain programs, you will have greater authority in determining when, to whom, and for how long their information is available. The consumer builds a stronger relationship to your brand and there is less distracting noise during the purchasing journey.

Gone are Facebook and Google

You can create an environment where the user sells their data but their choice to do so in exchange for high quality, relevant access to content, product, services and people. This approach opens up all kinds of opportunity for businesses. No longer are you forced to funnel through Google or Facebook and be controlled by their self-serving engines.

SWS uses leading platforms and toolsets to gain quality leads either through an ‘optIn’ program to connect to new audiences which meet your exact profile. SWS will provide the opportunity to communicate with differentiated leads to achieve the objectives involving the maximum number of people to the process of data collection, and rewarding them with tokens which can be associated with a wide range of awards.

Marketer’s Benefit: This reduces waste in time, costs, resources and delivers a higher performing marketing investment with an undoubtedly stronger quality of leads.

User’s Benefit: Your audiences can earn crypto for being contacted receiving direct tokens as a reward.

Contact us now to gain a HUGEadvantage over your competition and to create a unique, more valuable marketing journey for prospects turning them into customers. Blockchain is changing the game putting you in control over how you find new opportunities and grow your business.